Welcome to JOE & THE JUICE concept manual!
updated: 26.10.2022
The Store Design SOP clarifies the theoretical background behind the store design. We will throughout the SOP examine our store design in detail with a high-level approach to accomplish the multifunctional purposes.
The Global Bar Setup has all the updated bar modules
The BOH equipment has all the updated BOH equipment
We use three different bar types depended on the forecasted AVG product per day.
Icon Bar is our standard bar design and is used when estimated AVG products per day is between 400-999 products.
High Turnover Bar is our largest bar design and is used when estimated AVG products per day exceeds 1000 products.
Ultra Micro Bar is our smallest bar design and is used when estimated AVG products per day is below 399 products and if the location cannot fit an Icon Bar.
download
datasheet
The capacity matrix is used to determine the amount of Bar and BOH equipment that is needed based on AVG daily product forecast.
Below you will find the store design processes for The Nordics and Rest of the World and the agreements between the different stakeholders.
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The colour schemes below are the only colours we use for the roll out concept.
The wall color is divided in two; A top- and bottom color. The top color is defined to be lighter and the bottom color to be darker. The top color should also be applied to the ceiling.
Top Color: Gloss 5%.
Bottom Color: Gloss 10%.
* This an estimate dividing point. It is allowed to deviate from the guide if a more natural division height occurs.
All bar elements are defined in accordance to the chosen colour theme. These are comprised of the bar front, the bar lamps, the wall tiles and the wall lamps.
The bar front is also defined above in the specific colour code structure. Drawings can be downloaded from this page along with a 3D model of each front.
All bar fronts that feature paint or woodwork will be painted with the finish Gloss 40%.
The bar floor is strictly designed conferring the hygienic regulations in the specific market.
The customer-area floor is designed in agreement with the chosen color theme. All wooden floors are from Dennebos composed of 12mm birch plywood, with 5mm oak top layer, equalling 17mm in total.
*Re-use existing floors, walls and ceilings to the extent possible and keep in mind that the building must be respected.
All digital menu designs are available in the following sizes:
In JOE & THE JUICE, we use pictures to bring out personality and edge to the atmosphere of the store as well as creating variance in each section to avoid sterile repetitive interior designs. We only use picture that have been captured by ourselves and from of the traveling we have done around the world. The atmosphere of the pictures is international citizen, the love for trashy street art, luxury hotels, beautiful views and of course - our people.
We utilise the pictures to create two types of walls - Collage Walls & Statement Walls.
The Collage Walls are a combination of small and medium sized pictures that combine into a unique wall of colours and feelings. This wall type fills the majority of a store.
*We're aiming to create a casual atmosphere by mixing various kinds of sizes and frames for the collage wall.
The Statement Walls consist of onelarge picture representing our signature portrayal of JOE & THE JUICE. The purpose is to create a wauw-effect in the store. The picture must be of high quality with high resolution in order to live up to its purpose.
This wall type should be used sparingly (maximum only per store) and only when the wall size, ceiling height and placement is optimal to create the desired wauw-effect.
*We're aiming to visualise a statement. Therefore we use the basic alu frames for all of our statment pictures.
A large part of the JOE & THE JUICE culture is our love of music and sound quality. Our unique music profile is recognized by our guests all over the world and is a cornerstone of the JOE & THE JUICE concept. This is why we do not tolerate any compromises on sound and technical specification. Our stores must be designed with great care towards sound setup to ensure optimal quality.
Each store has a unique interior profile to accommodate the concept design in accordance to the area segment. This is acquired by adjusting the seating type. We divide our furniture into five different seating experiences: dining, high, lounge, signature, and community.
When it comes to exterior we only operate with one concept - for now.
Awnings for outdoor areas.
Light manual are available for download. Click on link below.
All store should have a app pick up wall and the neon "App Pick Up" sign. There is three different setups: free rack, box, and shelves. The box is preferred for all new stores - if not possible use the shelves.
Signage manual are available for download. Click on link below.
There is four different facade colours in the concept.
