Urban

Business

Residential

The Urban store is our core concept witha fast-paced environment that can handle a maximum level of guest conversion throughout the day. Here the guests are impressed by our signature design and music profile. The design of the store is industrial with dimmed light, smoked oak wood and burnt steel finishes – all signature components with attention to the heritage of JOE & THE JUICE.
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The interior design is resistant to the constant flow of guests and intended to provide the optimal direction of energy from the bar to the customer area. Guests use these stores to get a dynamic experience in small doses and choose to sit here in shorter periods as a pit stop from other errands such as shopping. The menu is focused around the JOE & THE JUICE core with DNA products and simple Counter Products.

The Business concept is designed to accommodate the modern business man and woman. The design focuses on efficiency and minimalism regarding music and store-structure to correspond the professional working day in a business environment.
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The store is mainly designed to handle short explosive bursts of guests during the midday lunch, but the store can also function as “todays’ office space” with music that sets the guest up for a focused work session.

The store is designed with neutral colours and light natural oak wood to imitate a clean and unblemished environment, creating a space where guests can recharge and rejuvenate while appreciating a break from their office. The brightness of the store implies a serious attitude amongst business people with tables designed for business meetings and as suitable work stationsfor longer periods of time.

The menu is still focused around the JOE & THE JUICE core with DNA products just like the Urban Shopping menu. However, Counter Products are more pronounced as a healthy meal to accommodate our business guestsin the explosive lunch rush, leaving them with meal options which does not involve waiting time

The Residential concept is designed to invite a feeling of the Store being a second home to our guests and inspiring the thought; “this is how I want to have it in my own home”. The interior design is soft, round and cosy with luxurious feel, fabrics & textures. The seating is arranged informally, inviting the guests to convene throughout the daywithout being disturbed. Altogether, the store radiates a much more mature feeling to our guests compared to the more rough feel of the Urban Shopping store.

The music is equally balanced to complement the relaxed and soothing ambience of the store. This store-design is intended to create a flowing and relaxed energy from the bar to the customer area allowing the guests to feel at home. This is in contrast to the professional and efficient feel of the CBD segment and the faced-paced energy of the UB segment.

The menu is developed with a wider array of café-like dishes such as omelettes, open-faced ryebread sandwiches and salads. In connection to the more varied menu, a bakery is also included to deliver freshly baked croissants and bread throughout the day. The wide-range of products available for guestswill allow them to utilize the store for longer periods of time.